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Food, Beverage & Hospitality
Published: 9 Mar 2018

Holistic Room Service

The James Hotel

US boutique hotel chain The James Hotel has announced it's launching a new wellbeing-focused room service menu offering a range of spiritual services and holistic therapies.

Available at the brand's two New York hotels and its base in Chicago, the Readers on Room Service menu includes tarot card and birth chart readings, holistic life coaching, hypnosis, reiki and sound healing.

This offering is part of the chain's new health-centred programme called Four Bodies Wellness. This includes in-room workouts, free subscriptions to meditation app Inscape, and TV-based bedside kundalini yoga classes, which aim to cure jet lag. Guests also have access to a meditation space and yoga studio, while those at the New York locations will be able to use high-performance, machine-free gym Aerospace.

This programme reflects the wider trend for transcendent travel and consumer desire for spiritual growth – as explored in Travel for the Agile Elite and Modern Mysticism.

See also Rebooting Room Service: Food, Fashion & Beyond for more on how hotels are flexing the definition of room service, and Hospitality's Fitness Focus for a renewed emphasis on health and fitness in the travel space.

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