The trend for wellness beauty is pushing the application of probiotics (beneficial bacteria) in skincare, with brands touting their anti-inflammatory, balancing and anti-ageing properties when applied topically.
Probiotics, which contribute to inner body health, are key to the ethos of wellness – a holistic movement that sees wellbeing as the key driver of beauty. They already play a huge part in ingestible products like Australian brand The Beauty Chef’s Glow powder, which delivers fermented and active nutrients to the body for radiant, healthy skin.
We highlighted the potential of probiotics for the beauty industry in our 2013 report Strange Beauty. Now the growing trend for inner and outer wellness beauty is further pushing the probiotic message to the fore, inspiring skincare brands to explore its application in topical skincare. As the skin is the body’s largest organ, it stands to benefit from the same anti-inflammatory, calming and balancing properties probiotics offer the inner body.
Brands new to the market are offering probiotic skincare lines. Tula Skincare, founded by US-based gastroenterologist Dr. Roshini Raj, markets probiotics as the key to optimum skin defense. The range includes a cleanser, day and night cream and serum.
“Probiotics are becoming the latest trend in the beauty industry as recent studies are showing their health-promoting effects extend way beyond gut wellbeing and include powerful skin-health benefits,” said Raj. “Topical applications of probiotics help strengthen natural skin defenses, lower the stress level in the skin and rebalance its pH level.”
British brand Aurelia is the leading topical probiotic brand, harnessing the power of probiotics to prevent cellular DNA damage, regenerate cell metabolism, and increase collagen synthesis in the skin. The line has already won 26 awards since its launch two years ago.
See Gen Y: Beauty Meets Wellbeing for our latest wellness coverage.