Assistant editor for Consumer Lifestyle Kate Johnson discusses the progressive attitudes of next-gen activists and explores how to connect with them more effectively.
Motivated by different forms of positive change, subsets within this passionate group include community campaigners, clicktivists, equality avengers, eco warriors and social experimenters.
Fuss-free formats that unite like-minded justice-seekers or simplify donating are emerging as key strategies for targeting next-gen activists. Brigade, a social network for politics, and donate-food-by-photo start-up Olio are two examples winning approval from these changemakers.
For more, don’t miss our Next-Gen Activists report.