Catering to the premise of a 24-hour retail landscape, Luxembourg-based digital experience agency iNui Studio has partnered with Samsung to develop a ‘motion-sensor bar’ that can transform store windows into interactive screens. This allows consumers to shop directly from whatever content is playing on them, whenever they like – without even making physical contact.
Called Air x Touch, the bar is mounted along the bottom of a screen that sits just inside the store window, and houses six motion sensors that create a sensitive 3D detection area 6” in front of it. This renders the space in front of the screen and just outside the store window interactive. It works under any lighting conditions and regardless of the thickness of the window.
The sensitive area reacts to hand gestures such as the motion of pushing through air with an index finger – enabling people to activate videos or add products seen on-screen to a digital shopping basket, for instance. It’s possible to zoom in on a product by drawing a clockwise circle with a finger, while a horizontal swipe is accomplished when moving full hands to the right or left.
Furthering the very deliberate sense of ease on which the concept pivots, near-field communication (NFC) technology is integrated in the bar, enabling customers with NFC-enabled phones to purchase displayed products on-site just by tapping their mobile phone or credit cards on a sensor.