Stripping the dating game back to the primal basics of attraction, US-based artist Judith Prays has launched a dating service that pairs guests based on their scent, called Pheromone Parties.
Participants are instructed to sleep in a clean cotton T-shirt for three consecutive nights to ‘capture’ their odour before placing the garment in a zip-locked bag. The bags are then numbered and labelled pink for girls and blue for boys. Guests then smell the bags throughout the party.
If a guest finds an attractive scent, they take a picture with the bag, which is projected in a slideshow on the wall. If the T-shirt owner sees someone holding their number, that’s their cue to start a conversation.