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Retail

Reflexive Retail: Live, Emotional & On-Demand

Tiring of retailers’ past-purchase-based assumptions, consumers are seeking real-time, reflexive concepts that personally acknowledge them and what they need in the here and now. From live commerce and ‘haggle tech’, to the evolution of conversational (chatbot) commerce and emotion-oriented personalisation, we reveal how to create satisfyingly agile and meaningful dialogues. 

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Published:
25 Sep 2017
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