Global soft drinks company Coca-Cola continues its quest to bring delight to unsuspecting consumers with its latest intervention, The Happiness Table – an impromptu dining experience delivered in a Coca-Cola truck.
The result of a creative collaboration between Copenhagen-based communications agency Naked and Stockholm production company Acne, the truck – manned by Italian chef Simone Rugiati – took to the streets of Naples in Italy to host a dinner for the locals.
Casper Willer, executive creative director at Naked, says: “All of the characters are local people that were basically drawn by the rumour on the streets and the music coming from our harmonicon and guitarist – who we met in one of the restaurants moments before.”
Happiness is becoming big business in today’s melancholic world. For more information, see the report The Happiness Economy.