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Retail

Sonic Brand Identities: The New Sound of Retail

In the digital era, a compelling visual identity is no longer enough; brands must be both seen and heard to spur engagement, especially among music-obsessed millennials. From branded playlists and geo-sonic apps, to bespoke store soundscapes and composing catwalk hype, we trace the key strategies.

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Published:
18 Jun 2015
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