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Stylus Trends

Stylus Trends encompass Macro Trends, Spotlight Trends, Product, Colour, Materials, Fashion and Beauty Directions, Look Ahead reports and infographics. These reports offer longer-term analysis, delivering pivotal strategic thinking and creative innovation - by consumer and by industry.

Macro Trends

These biannual, cross-industry trend reports offer overarching, long-term analysis, delivering strategic thinking and creative innovation across consumer lifestyle, consumer product and consumer engagement.

Spotlight Trends

These report packs put a particular trend or industry in the spotlight, taking a 360° view encompassing deep-dive analysis and actionable insights for readers.

Colour & Materials Directions & Spectrum

Created 24 months ahead, Stylus' Colour & Material Directions examine the most influential innovations and aesthetic directions from across the creative industries, art, technology and science. The Stylus Spectrum is a comprehensive palette of 42 key colours for application across the design industry. They are published twice a year – in May and November.

Design Directions

Created 20 months ahead, these examine developing innovations and breakthrough ideas across the design sectors – from architecture and fashion to consumer electronics and furniture. Design Directions outline key visual guidelines for each season, as multi-trend report packs. They are published twice a year – in January and July.

Fashion Directions

Created 20 months ahead, Stylus' seasonal Fashion Directions outline the key trend evolutions, macro influences and aesthetic directions set to impact Autumn/Winter and Spring/Summer. They are published twice a year – in January and July.

Beauty Directions

Created 20 months ahead, Stylus' seasonal Beauty Directions outline the key trend evolutions, macro influences and aesthetic directions set to impact Autumn/Winter and Spring/Summer. They are published twice a year – in January and July.

Look Ahead

This annual report, published at the end of each year, presents 24 emerging trends for the year ahead across consumer lifestyle, consumer product and consumer engagement. Each directory provides its top three trends, looking to inform future design and strategy, as well as providing inspiration and reference.

Infographics

Stylus-branded infographics, designed in-house, graphically display key information and data from our reporting in a digestible visual format. 

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