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Stylus is unique in its focus on six core platforms of research: Luxury Perspectives, Digital Worlds, Sustainable Futures, Fast Consumption, Wraparound Wellness and Diversity Outlook. Together, they provide a cross-industry viewpoint that is vital to today's most innovative businesses, offering our alternative perspective on these established subjects.


Aspiration • Citizen • Purpose-Led • Closed Loop • Recommerce
With a third of consumers now buying from brands based on their social and environmental impact, companies can’t afford to overlook their sustainable credentials.
Dewi Pinatih, Senior Editor of Product Design, Stylus
People prefer brands that are tackling the bigger issues that are relevant to them to brands that simply sell stuff.
Scott Goodson, Founder, Strawberryfrog
Science and technology will be imperative in tackling the global crisis of plastic pollution.
Rachel Sleight, Designer, Researcher & Lecturer
Sustainable Futures
Innovation Platform
Sustainability was not a concern for many mainstream brands, seen as a nice-to-have extra rather than being integral to business models. Focus was placed on damage limitation – such as using recyclable materials or carbon offsetting – rather than on actively creating positive impact.
Younger generations and non-western markets that have come of age alongside the reality of climate change are driving an aspirational sustainability culture. Led by tastemakers, their passion for social responsibility translates as seeking out brands that align with their values. In tandem, a rise in experience-led lifestyles is leading to a fall-off in consumption.
Investment in sustainability and CSR is crucial – both in terms of recruitment and building conscious consumers’ trust. Scientific innovations will break product conventions, reinventing materials and notions of waste to create closed-loop cycles. Companies will work actively with consumers to reduce the impact of their purchases and lifestyles, boosting sustainability while encouraging brand loyalty.