Espa Restorative Balm Sells Sensorial Moments
Natural luxury spa brand Espa is set to launch a new restorative balm. Encouraging users to engage in aromatic moments of wellness, the product contributes to the growing trend for beauty products with an added sensorial experience.
Released on March 20 2017, the 100% natural Restorative Balm offers users the opportunity to escape their demanding day with a moment to ground, rebalance and centre their body and mind, highlighting stress as a detriment to natural beauty. By applying the balm to the wrists and pulse points, or warming a small amount in the palms and breathing the fragrance in deeply, the experience quiets busy minds (see Battling Busyness).
The ingredients where specifically chosen for their aromatic properties. Rose geranium and palmarosa help ease stress and rebalance emotional wellbeing, while lavender relaxes and calms. Sweet orange brightens mood and encourages a sense of happiness, while myrrh aids a sense of tranquillity and meditation. Niaouli (extracted from a tree grown in Australia) also bestows a sense of space to breathe and think.
This new launch taps into the growing trend for sensorial beauty experiences, where novel textures, scents and rituals are engaging consumers on a more connective (and lucrative) level. See Selling Sensorial Beauty for more.
For more wellness beauty strategies, see The Business of Wellbeing: Beauty 360.