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Fashion
Published: 1 Dec 2016

Pre-Fall 2017 Influencer Show: Erdem

An underlying 40s influence has subtly begun shaping fashion trends over the past few seasons, and Erdem’s latest Pre-Fall showing tapped into that same vintage vibe, mashing 40s and 70s influences together in one harmonious look.

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Erdem Pre-Fall 2017
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Erdem Pre-Fall 2017
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Erdem Pre-Fall 2017

It’s a trend we saw colouring Bottega Veneta’s Pre-Fall showing too, as we see designers tapping into the slowly emerging mood for a more dressed-up, glamorous approach to fashion after seasons of downplayed athleisure looks.  

Think fluffy, chubby jackets, decorative blousons, sleek mid-calf pencil skirts tethered with waist-defining satin ribbon belts and flirty waisted dresses with a retro slant. Everything is played out in the undeniably feminine palettes of dusky rose pink, washed cerulean blue, mossy greens, burgundy and black. 

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Erdem Pre-Fall 2017
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Erdem Pre-Fall 2017
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Erdem Pre-Fall 2017

Fabrics too had a vintage sensibility, with wafting marabou, shimmery satins, silks and sequins, crisp brocades and dense lace all adding to that dressed-up feel.

There were plenty of design details playing into the newly emerging feminine look, with bias ruffles, languidly undulating hanky hems and whooshing hi-lo hemlines on statement brocade gowns.

Erdem’s signature florals and botanical prints were out in force, looking new as bicoloured silhouette prints or placement motifs on all-over sequins. Meanwhile, simple checks and stripes added a more straightforward, utilitarian feel.

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Erdem Pre-Fall 2017
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Erdem Pre-Fall 2017
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Erdem Pre-Fall 2017

Chunky printed flat-form sandals, flat velvet mules and intensely patterned hosiery completed this masterclass in feminine retro-inspired dressing.  

Need to Know:

  • 40s by way of the 70s
  • Dressed-up glamour makes a comeback
  • Mid-calf lengths and waisted proportions
  • Rich fabrications like lace, brocade and satin
  • Marabou chubby jackets
  • Hemline interest balancing nipped-in waists
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