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Published: 30 Jan 2013

Brand to Watch: Heohwan Simulation


In the run-up to London Fashion Week, all eyes are on the British capital and its crop of emerging talent. One such rising star is Royal College of Art graduate Hwan Heo, the designer behind London-based label Heohwan Simulation.

Established in 2010, Heo looks to fashion history and his own artwork for inspiration, reinterpreting classic silhouettes with his eye for deconstructed angles. Heowahan Simulation’s Spring/Summer 2013 collection was shown as part of Vauxhall Fashion Scout’s off-schedule programme at London Fashion Week last September, and impressed with a contemporary aesthetic that combines feminine elegance with structural modernism.

Fluid trench coats were seen alongside tabard-style dresses that featured woven leather inserts and monochrome, watercolour prints. Blocks of colour and bold, straight stripes of white tied the entire collection together.

The former Fashion Scout Merit Award-winning designer will be showing his Autumn/Winter 2013 collection as part of the Fashion Scout showcase during London Fashion Week, which runs from February 15-19 2013.

Heowhan Simulation