Just 42% of Britain's over-55s feel they have saved enough for a comfortable retirement, according to a new report from London-based market research group Mintel.
Among those aged 65-74, less than half (47%) feel they have made sufficient provision, and just 34% of those aged 55-64 feel they have saved enough. Other highlights from the report include:
Companies targeting the boomer generation must be aware of rising concerns about financial security among over-55s. However, new attitudes towards retirement mean spending habits could remain robust, with the demographic expressing a keen interest in experiential activities such as travel (46%) or fitness and exercise (33%).