We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Published: 15 May 2019

Coca-Cola Launches Dark Spirit Mixers

Extra
Coca-Cola

The market for mixers designed for dark spirits is booming, growing at a rate of 47% year-on-year (Imbibe, 2018). Recognising this potent commercial opportunity, Coca-Cola GB has launched a range of four signature flavoured drinks designed to be mixed with rum, whisky and bourbon.

The mixers are available in four flavours: herbal, smoky, spicy and woody, and contain ingredients from rosemary and jasmine to ambrette seed and lemongrass. The drinks were created in collaboration with a team of expert mixologists, including Barcelona bartender Adriana Chia and London bar manager Alex Lawrence, previously at Dandelyan (voted World's Best Bar in 2018).

This launch taps into a renewed and nuanced consumer interest in dark spirits, a trend we have seen develop as consumers move on from the gin boom, as explored in Alcohol Trends 2018: Imbibe Live. It also follows a raft of new launches in 2018 playing to this trend, including a muscovado tonic from Schweppes and UK tonic brand Fever-Tree's smoky and spiced orange ales, all designed to be enjoyed with darker liquors.

Simon Harrison, vice president of commercial development at Coca-Cola GB, said in a press statement: "We have started to see a strong growth in drinks like whisky and rum, and a brand like Coca-Cola innovating in this segment with complex flavours [...] will bring more interest and curiosity into this segment."

For a comprehensive view on consumers' evolving beverage preference, read our Industry Trend report Fluid Flavours.

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS