VIDEO: State of Mobile, Summer 2016
Stylus' Media & Marketing assistant editor Julia Errens talks about our State of Mobile: Summer 2016 update. The report addresses the most recent developments in mobile media, including:
- How the explosive success of Nintendo's Pokemon Go mobile game is boosting augmented reality (AR) usership, putting the technology back on the marketing agenda
- The British National Health Service's use of mobile AR in combination with digital outdoor advertising
- How chatbots are managing existing consumer touchpoints and creating unique new utilities
- The use of 360-degree video to create mobile-native experiences and rich interfaces.