Weekly Thought-Starter #028: Towards Our Sustainable Future

Date:Monday, June 10, 2019
Author:Charlie Gilbert

Sustainability is one thing that everyone, regardless of industry, role or status, needs to get on board with.

Which – in the face of seemingly insurmountable challenges and impossible goals – begs the obvious question: how?

Well, by leveraging longer product cycles, exploring the huge wealth in waste, and engaging better with eco-minded demographics. You could even invest in tech that might just save the world.

Make no mistake: every brand can make a difference, and end up stronger as a result.

“Addressing sustainability is the most important action we must take right now, personally and professionally,” says our chief creative officer Tessa Mansfield, of our new Macro Trend, Towards Our Sustainable Future.

“Brimming with hope and optimism, this Macro shows us how to combat the devastating effects of environmental crises through meaningful and sometimes simple actions,” she adds. “Consider it an affirmative handbook of ideas, highlighting the work of innovative designers, thinkers and makers who have improved their products and services for the benefit of the planet.”

You may have heard about our cross-industry ethos, which in the sustainability realm is especially relevant. It’s never been as important to learn from each other, and to address the bigger environmental picture with a collaborative, positive and informed agenda.

That’s why Towards Our Sustainable Future’s 10 reports are so well equipped to inspire and invigorate your sustainability efforts. Use them and your business will become more creative, grow and, crucially, help drive a genuinely positive future for the planet – which, as it stands, we only have 11 years to save.

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