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Product Design

Gifting Update 2018

Gifting is evolving into a year-round opportunity for brands to target consumers across a diversity of ages, interests and cultural backgrounds. In these two reports, we dissect the emerging categories in the gifting sector that respond to shifting consumer lifestyles and changes in the perceived value and purpose of giving. We also analyse the evolving visual trends responding to creative production methods and experimental forms.

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Published:
12 Jan 2018
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