To honour its parent company BMW's 100-year anniversary, British automaker Mini has unveiled a concept for a shared – yet personalised – future of mobility.
The Vision Next 100 project foresees that car ownership will be obsolete in the future – instead, urbanites will share their vehicles. The imagined car concept, therefore, is described as a vehicle that will be "owned by everyone, at any time and anywhere", offering configurative features and customised colour options to make sharing appealing.
With numbers of autonomous vehicles expected to rise, Mini is building a vision of an enjoyable and seamless driving experience. An innovative and convenient feature sees the Vision car autonomously drive to a service hub where it is cleaned and recharged before going to meet the next driver.
In an era of connected digital intelligence, autonomous driving is an opportunity for drivers to disconnect and relax while on the go. See Product Rhythms for more. Global consumers also desire vehicles that can learn and fix themselves – read about this in our blog post.
Colour and material finishes are increasingly developed as key cues for personalisation. For more on the significant innovations set to influence future applications across the automotive sector, see our CMF Industry View: Automotive.