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Consumer Lifestyle
Published: 10 Jul 2017

Brainno: Hearable-Boosted Brain Power

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Brainno

Californian tech company Brainno Science Technology has designed a hearable that improves brain function, manages stress and helps the wearer to live a healthier life.

The hearable, called Brainno, monitors how the body reacts to stressful situations in real time and then prompts the wearer on actions required to enhance mental performance and wellbeing.

It does this by using sensors that connect to the back of the ear to measure brainwaves and heart rate simultaneously. Real-time brain activity in the form of electroencephalogram (EEG) signals is then sent to an accompanying app via Bluetooth. After analysing the data, the app suggests ways to improve the brain's functioning – including brain-training games, pieces of music and images that aim to help reduce stress or increase concentration levels.

The hearable connects to phones, tablets and laptops, allowing people to stay on top of their health anytime and anywhere. Data is displayed in charts and diagrams within the app and can be compared with information from other users. Brainno's campaign on crowdfunding platform Indiegogo has already surpassed its fundraising goal of $25,000 by 28%. It is due to ship in October 2017.

Market revenue for hearable devices is set to exceed $40bn by 2020 (WiFore, 2016). For more on cutting-edge in-ear products that include features such as biosensors for tracking wellness, or voice and gesture control, see Wearable Technology Show 2017 and CES 2017: Personal Electronics.

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