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The Brief
Published: 10 Jul 2018

Asos Launches Wheelchair-Friendly Jumpsuit

Extra
ASOS's inclusive jumpsuit
Extra

Online fashion and beauty retailer Asos is extending its diversity agenda once more with a fashion-forward jumpsuit that’s suitable for wheelchair users, created in collaboration with British Paralympic athlete Chloe Ball-Hopkins. 

The waterproof outfit costs £50 and has an adjustable hood, a zip around the waist to make it easier to get in and out of, cuffs that allow the sleeve length to be changed, and a pocket for medical supplies. It’s currently only available in one style – pink tie-dye – but Ball-Hopkins hinted that similar garments could soon be on the way. She also clarified that the jumpsuit can be worn by anyone, not just those with disabilities, highlighting the universality of the design.

The accessible suit is far from the retailer’s first encounter with progressiveness – Asos regularly houses exclusive plus-size collections, carries gender-neutral products, and promotes body positivity through inclusive brand marketing. With consumers increasingly demanding diversity across age, size, race and ability, the project is a good reminder that brands should aim for ultimate inclusivity; those that don’t will be left behind.

For more on this topic, see Nordstrom’s Size-Inclusive Initiatives, Rihanna’s Inclusive Lingerie Line and Progressive Fashion.

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