Trending hashtags and visual microblogs are valuable indicators of what moves consumers. In tandem with our monthly Pop Culture Round-Ups, we assess key directions emerging from social media, and highlight the influencers driving them.
- Dark Beauty: A generation of make-up artists is emerging with aesthetics that seem like an even darker twist on New York's Club Kids of the 80s and 90s. Welsh artist Caleb Morris (girlacne) has quickly generated a loyal 22,000-strong following on Instagram. Their abstract and highly editorial make-up looks are dominated by classic goth symbolism and new Rorschach-inspired looks. Only launching their social media account earlier this year, their beauty directions have already been featured in Dazed magazine.
Boychild is an LA-based gender-fluid performance artist who uses heavy brush strokes. With 50,000 followers, she has become a fashion fixture, regularly collaborating with New York menswear label Hood by Air. Meanwhile, Phoenix-based make-up artist Maren Bailey (teratology) works with sculptural stencils and paperwork. The 20-year-old artist has amassed 57,000 Instagram followers since posting her first 3D look five months ago.