We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Published: 12 Feb 2013

La Tasca Debrands UK Site

Extra

UK-based casual-dining chain La Tasca has debranded one of its Spanish-cuisine restaurants in a bid to appeal to a new cohort of consumers. The Brighton site will be replaced with an unbranded, ‘independent’ tapas bar concept called Bellota Bar Y Tapas. 

Bellota Bar Y Tapas will have no obvious link to La Tasca and will feature a unique menu and design. The restaurant is expected to be a more mid-market alternative to the UK’s 40 La Tasca sites and will include the UK’s first standalone cava bar, developed in partnership with Spanish wine producer Grupo Codorniu.

"Bellota will operate totally independently and will have no branded signals whatsoever," La Tasca chief executive Simon Wilkinson told British hospitality magazine Restaurant. "There are certain demographics that demand innovation and independence alongside quality, and Bellota in Brighton will tick all those boxes." 

If the venture is a success, there is potential to develop a further seven sites around the UK, with Edinburgh and London expected to host two of the venues.

While many chains offer individual styling to fit the venue and location (see Adam Fleischman: King of Umami and Making Global Brands Local), the trend for de-branding hospitality spaces is gaining ground, as consumers reject big brands in favour of unique, independent businesses.

However, companies must tread carefully. UK-based supermarket giant Tesco faced criticism from consumers in 2012 after it was revealed that it part-owned a seemingly independent London coffee shop called Harris + Hoole. See Quiet Branding for more on the subject.

Bellota Bar Y Tapas

La Tasca

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS