Functional Fitness Beer
Canadian beverage company Vampt Brands International has developed a post-workout “recovery ale” aimed at fitness fanatics. Made using natural ingredients and enriched with essential vitamins and minerals, Lean Machine Ale is designed to help the body recover more efficiently after exercise.
Functional benefits include aiding muscle recovery, replenishing electrolyte levels, and infusing anti-oxidants into the body. Described as a low-calorie premium beer, the tipple includes a host of nourishing vitamins and 7g of protein. It clocks in at only 77 calories per can.
Functional foods such as these are rising to prominence, especially within unexpected product categories. For an extensive look at this on-going food and beverage trend, see Next-Gen Functional Food, part of our Future of Food industry trend.