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Fashion

Pre-Fall 17: Editor's Overview

Over the past 20 years, the pre-season collections have evolved from their origins as luxurious, between-season clothes for exotic vacations, to fashion’s bread-and-butter commercial key pieces. Current statistics suggest that anything between 60-90% of all designer fashion sales come from these twice-yearly in-store drops, which add an injection of newness into the fashion floor from the end of October to January, and May through to July.

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Published:
1 Feb 2017
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