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The Brief
Published: 14 Mar 2018

Members-Only Medical Spa

Extra
The Arts Club X Lanserhof

London members' club The Arts Club is collaborating with German spa group Lanserhof to open a 'medical gym' at its Dover Street club in Mayfair.

The facility will include access to a team of doctors and therapists who specialise in optimising gut health by using theories developed over 100 year ago by Austrian physicist Franz Xaver Mayr. Treatments are inspired by practices Mayr developed, such as pre-dawn stretching exercises in the forest and a dose of purging Epsom salts before breakfast. The treatment centre will also include cryotherapy chambers (where users are exposed to freezing temperatures as low as -90°C), as well as a gym space and studio.

According to a spokesman at the club, "the specialists at Lanserhof will be able to detect potential illnesses before they even become an issue. It's all about healing and prevention and helping people extend the quality and length of their lives."

The spa space is set to open in late 2018 and membership will be priced separately to that of The Arts Club.

This collaboration reflects our thinking around the boom in products and services focused on improving consumes' gut health, and its relation to overall mental health and wellbeing. See our Look Ahead 2017, as well as New Architecture of Taste (part of our latest Industry Trend, The Future of Flavour) and New Food Covetables.

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