It may have been a ‘see now, buy now’ collection targeted at A/W 17/18, but chief creative officer Christopher Bailey’s latest outing showed he’s way ahead of the curve when it comes to influencing trends for S/S 18.
The current seasonless approach to design had plenty of resonance for London Fashion Week S/S 18, with a show that stepped way out of Burberry’s customary luxury box. A change of venue and a well-worn soundtrack rather than the usual live performance immediately set the scene for a more low-key, less glamorous collection.
A youthful mix of high-low looks turned heritage in all its forms – both the house archive and established British tradition – on its head. After a decade of rebranding the iconic house check with a new subtlety, Bailey shifted tack and delivered the full-on Burberry experience in all its familiar glory – from checked baseball caps and accessories to outerwear.
It was those outerwear pieces that chimed with S/S 18’s emerging trend for all-weather plasticised and cire looks, with sporty anoraks and lightweight capes worked in house checks and sugary pastels, layered over tonal satin skirts and embroidered tulle dresses.
There were plenty of influencer pieces to inspire fast-response retailers, with chunky melanged cardigans, pastel faux-shearling chubbies and slouchy white trackies – here teamed incongruously with a luxe Burberry check plastic anorak.
The high-low appeal of the collection was taken to the max with neon trims on house-check accessories, chunky marled socks teamed with sexy gold sandals, and clear plastic buttons trimming luxe outerwear pieces.
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