Daye’s CBD Tampons Reduce Period Pain
The feminine care industry is experiencing a complete transformation, as bold indie brands step into the spotlight and shatter taboos. Simultaneously, smart companies are reinventing everyday products to optimise comfort. British start-up Daye is launching CBD-infused tampons, with the aim of making periods as pain-free as possible.
Set to launch in Autumn 2019, the brand’s first product offers an alternative to traditional painkillers. Each tampon is coated with 30% cannabidiol (CBD) oil to maximise pain relief during menstruation. CBD naturally decreases this discomfort when absorbed via the vaginal canal, as it holds the highest concentration of cannabinoid receptors.
Daye is breaking new ground with its product launch by targeting menstrual cramps, an area of feminine care that’s relatively overlooked. It’s also tapping into the boom of CBD-related products that ease pain – about 40% of US consumers turn to CBD to alleviate aches (Eaze, 2019).
Daye also debuted its female-first blog Vitals ahead of the product launch. The health-focused platform aims to reduce the stigma around periods. It covers a range of topics, including women’s health and CBD, offering practical advice on both to help alleviate physical discomfort during menstruation. This is a key issue in the UK – about 57% of British women feel period pain has affected their ability to work (YouGov, 2017).
In addition, the brand is targeting women who actively search for eco-friendly products. The packaging includes water-soluble paper wrappers and compostable refill pouches. Daye also provides users with a renewably sourced sugarcane applicator.