On-the-Go Innovation: Lunch! 2014
Lunch! – the UK's leading convenience-food trade event – returned to London this month. Stylus highlights the key product trends.
- Superfruit Drinks: Unexpected fruits are the star ingredients in a host of beverage launches. London-based Sansu uses Korean fruit Yuzu as its central ingredient. The fruit, which is frequently used in Eastern medicine, is known for its preventative properties and has a zesty, citrusy flavour. Meanwhile, the cold-pressed cantaloupe and watermelon-based drinks from UK brand Mello are tipped to be as popular as coconut water due to their hydrating properties.
- Quality Cold Brew: London-made Minor Figures is a cold-brewed blend of single-origin Colombian coffee, filtered water and Demerara sugar. Packaged in a ready-to-drink cardboard carton with a straw, it's an ideal post-gym refreshment, as managing director Jonathan Chiu told Stylus. For more on coffee, see At-Home Innovation.
- Drinkable Snacks: UK soup company Baxters' range of beetroot-based juices are thick, veg-packed drinks that offer an energy boost in place of an afternoon snack, according to representative Mike Bell.
- Upgraded Staples: Containing ingredients such as smoked bacon, ham hock and English mustard, British brand Proper Beans offers a premium alternative to the traditional baked variety. The handmade pots have been particularly popular with office workers looking for a quick and nutritious lunch, according to founder Ben Mason. For more examples of upgraded everyday ingredients, see Fast-Moving Premium Consumption, Super-Luxe Snacking, Tincan: Canned-Fish Restaurant and Fresh Approach to Frozen.
- Grown-Up Kids' Food: Catering to busy parents and food-conscious kids, UK brand Mini Nom Nom's multi-compartment ready meals contain a main, appetiser and sauce or dip. The sugar, salt and preservative-free meals come in a range of spice-infused, Eastern-inspired varieties and are designed to encourage kids to try new foods and flavours. "We want food to be fun and for kids to play and experiment with their food," sales manager Dani Roe told Stylus. For more on premium kids' food, see Baby Food Grows Up and Lunchbox Innovations.