In June 2016, the National Society of High School Scholars released its annual survey on the career preferences of 13,000 students and young professionals. The list of preferred potential workplaces was topped by US multinational 3M, followed by Google, St. Jude Children's Research Hospital, and the Walt Disney Company.
Both 3M and Google pioneered a '15 per cent culture', whereby employees are able to devote 15% of their time to their own projects – which may be key to why millennials are drawn to these companies. As 3M chief executive officer Inge Thulin told US newspaper the Star Tribune, millennials want to see "diversity in the management, sustainability and environmental goals [upheld], and freedom."
How brands deal with millennials entering the workforce is currently a buzzing topic. They are a generation of employees that businesses are struggling to retain: 44% of millennials say they would like to leave their current employers in the next two years (Deloitte, 2016).
For Erica Dhawan, American leadership strategist and author of the book Get Big Things Done: The Power of Connectional Intelligence, the key for businesses hiring millennials is "recreating existing digital social paradigms within corporate structures so that the workforce can actually stay in motion". She told Stylus: "When millennials enter the workforce they expect to see the same systems they use in their social life to exist in work – they expect to have an internal LinkedIn page, Twitter dialogue, and Facebook groups."
For more on millennial attitudes in the workplace and as consumers, see No Normal: Post-Diversity Marketing.