Motomethod, a new motorcycle repair shop in Vancouver, Canada, is capitalising on the growing consumer appetite for DIY by offering space, tools and tutorials that enable customers to fix their own bikes, instead of having them fixed by a mechanic.
While Motomethod also offers traditional repair services, it strongly encourages customers to get involved, as well as the local biking community. Enhancing the sense of kinship, and even networking, the shop also offers one-year memberships that provide discounts on parts and services.
While some might see enabling consumers to learn extensively for themselves as counterintuitive, others will acknowledge it’s also an extremely smart tactic for hooking a growing swathe of consumers looking to achieve a greater sense control and self-sufficiency.
See Stylus’ Control & Create Macroview for a deeper insight into this consumer mindset.