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Media & Marketing
Published: 30 Jul 2012

Nintendo Brings Plants to Life


Japanese gaming giant Nintendo has plans to show off its new 3DS XL handheld console by teaming up with Atlantic Productions in the UK to bring renowned British wildlife TV presenter Sir David Attenborough’s Kingdom of Plants series to fans in 3D.

During the launch on July 28 2012, users of the Nintendo 3DS and 3DS XL will be able to download clips of the award-winning series (which airs on British satellite service Sky) and experience the beauty of the natural world in the palm of their hands.

Considering Nintendo’s flair for creating alternative fantasy gaming worlds, the decision to collaborate on a more educative albeit awe-inspiring project is suggestive of a focus shift towards the magic of the natural world.

British scientist and theorist Richard Dawkins’ latest book The Magic of Reality (which we profile in 2011’s Big Ideas Books) suggests we be inspired by the wonders of nature and science, and here Nintendo uses 3D gaming technology to do just that.

“Watching flowers develop and insects visiting flowers is always wonderful to see, but in 3D it becomes transcendental,” Attenborough said. “Seeing this happen in such depth gives you a most extraordinary, vivid impression. It’s unforgettable.”

For more recent gaming trends, see our News & Analysis Report on The Future of Social Gaming.


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