As the fashion industry begins its month-long schedule of womenswear shows, industry website The Business of Fashion is inviting the community to show its support of solidarity, unity and inclusivity by wearing a white bandana.
Adopting the hashtag #TiedTogether, the movement intends to use the simple visual statement of the white bandana as a sign that the industry is united in its opposition of recent political narratives promoting division and inequality.
A letter from The Business of Fashion’s editor-in-chief, Imran Amed, outlines the ways in which industry professionals can support the movement; including designers incorporating the bandana into their shows, models and influencers wearing them off-duty, street style photographers shooting them throughout the month and editors featuring them in their round-ups and coverage.
Broader support, encouraged by the media frenzy that always surrounds Fashion Month, will see fashion fans and followers globally embracing the movement.
The Council of Fashion Designers of America (CFDA) has also announced a campaign called Fashion Stands with Planned Parenthood, which will raise awareness of the healthcare organisation during New York Fashion Week.
We will be exploring the politicisation of high-end fashion in our forthcoming luxury Macro Trend. For more on fashion’s activist mood, see Instagangs: Model Activists, Instagangs: DIY Designers, Utopia: Fashion Forecast A/W 18/19 and Off-Grid: Fashion Forecast S/S 2018.