Predictive analytics offer efficiency, but are failing to deliver on the very human traits of surprise and delight that are so crucial to brand success. Via intuitive discovery, sensory branding, the value of 'leaning in' and virtual reality's vicarious thrills, we track how to harness impulse and emotion.
Retail Beyond the Algorithm: Serendipity & Exploration
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Welcome to Stylus – your window to tomorrow’s most exciting opportunities.
By identifying, analysing and decoding the most important trends from 20 industries, we’ll give you the ideas and insights you need to future-proof your business.