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Stylus is unique in its focus on six core platforms of research: Luxury Perspectives, Digital Worlds, Sustainable Futures, Fast Consumption, Wraparound Wellness and Diversity Outlook. Together, they provide a cross-industry viewpoint that is vital to today's most innovative businesses, offering our alternative perspective on these established subjects.


Holistic • Balance • Medi-Leisure • Optimisation • Approachability
Wellness has transformed from a consumer need into a commercial driver.
Tessa Mansfield, Content & Creative Director, Stylus
As definitions of wellbeing expand, we are seeing a more holistic view of health that wraps in body, mind and more.
Lucie Greene, Worldwide Director, The Innovation Group – JWT
A uniform built around activewear-influenced key items will become a modern wardrobe solution.
Emily Gordon-Smith, Head of Fashion, Stylus
Wraparound Wellness
Innovation Platform
Ideas of wellbeing were limited to specific health-conscious consumer groups, often seen as part of a luxury or alternative lifestyle. Outward appearance was the focus, with the wellbeing landscape consisting of fad diets, restrictive regimes and fitness crazes. Brands outside of the health and nutrition sectors were unlikely to consider the importance of wellbeing at all.
Wellbeing has permeated across industries, with brands targeting the consumer desire for better all-round health with holistic lifestyle solutions. Self-aware consumers with stressful and busy lives seek products and services that encourage mindfulness, boost sleep and aid nutrition. Particularly among younger generations, consumers pursue meaningful experiences that inspire relaxation, rejuvenation and collaboration.
Further democratisation will see the development of wellness solutions for all income levels and outlooks. The key will be creating flexible services that reflect each consumer’s unique approach to their own wellbeing. Super-responsive technology will learn from behaviour and anticipate needs – from portable sensors that track health and predict illness, to home systems that ease everyday life.