Irokotv, known as the “Netflix of Africa”, has attracted 500,000 global users – just six months after the site launched.
The site is the first to legally stream Nollywood (Nigerian cinema) films online in Africa. As a result, it has attracted viewers in 178 countries worldwide, many of them from the US and the UK.
The Lagos-based company has offices in New York and London. It was founded by entrepreneur Jason Njoku in response to his mother’s limited access to Nollywood films.
With a library of 5,000 films, which can be accessed via computer and mobile devices, Irokotv has capitalised on an emerging market and is quickly gaining traction in online entertainment.
Social media sites are becoming more niche to better target smaller audiences. We expect online content-streaming sites such as Irokotv to follow suit.