New UK-based digital ecosystem Moody helps women track their mood for their full menstrual cycle, care for their mental health, and maximise monthly productivity.
Launched in October 2017, the online platform offers information on hormonal shifts experienced during the different phases of the cycle, advice on vitamins and inspiring interviews with female celebrities. It allocates subscribers to a 'hormone tribe' (a community of likeminded women) for support, and provides access to live chats with professional endocrinologists and nutritionists.
To establish which of the five tribes they fit into, users fill in a questionnaire covering topics such as sleep patterns, mood swings and food intolerances. For example, the Charm tribe are hit most often by fatigue and energy loss, while the Pride tribe often have an overworked liver and may suffer from premenstrual syndrome as a result. Tribes then receive bespoke content and vitamin suggestions to help them with their hormonal issues.
The platform will extend the service in September 2018 to include an accompanying Moody-U app, giving women an even more personalised way to understand their cycle and associated moods.
Products that challenge lingering taboos regarding mental health and periods are set to succeed, given that around one in every 20 British women have premenstrual symptoms that are severe enough to stop them living their normal lives (NHS, 2017).
For more on the services helping us tune into and manage our natural rhythms, see Rhythm of Life: Brands in Tempo. To read about the tech treatments empowering people with mental health issues, see Nurturing Mental Health.