Leap is a new luxury bus service designed to offer stress-free, high-comfort travel for the commuters of San Francisco, US.
The bus interiors have been completely redesigned to accommodate leather seats, sofas and bar stools as well as a small retail area, where snacks and drinks are available for purchase. Each bus comes equipped with free on-board WiFi, USB outlet and a member of staff to answer any user questions.
Users pay for their rides, which cost $6 each, by scanning their smartphones. For customers with Bluetooth, Leap's automatic check-in allows riders to simply board the bus and sit down, as payment is automatic.
"As a private player, Leap has the flexibility to reimagine mass transit, creating new ways to get people where they need to go while also enjoying the journey," said co-founder Scott Banister.
The first route, which launched last month, runs every 10-15 minutes across downtown San Francisco during peak commuting hours. The buses don't follow a strict timetable – instead users can track each bus in real-time via the Leap app, to time their arrival to the bus stop.
People in the US are riding public transport more than at any time since the mid-1950s (US Public Interest Research Group Education Fund, 2014). Leap's high-tech features, such as mobile payment and on-board connectivity, will appeal to millennials' desire for flexible, spontaneous travel.
Meanwhile, enhanced mobile connectivity on public transport will give brands new ways of connecting with commuters. Find out more in Urban Transport Revs Up.