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Media & Marketing

Brands That Do Good

Re-branded as the Festival of Creativity, the Cannes Lions event (19-25 June) in the south of France showcases and awards the best of the advertising industry. It also highlights some of the industry’s current challenges – namely a paradigm shift in the way in which consumers interact with brands, fuelled by the internet, social media and tech developments.

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Published:
5 Jul 2011
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