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Media & Marketing

Winning at World Cup Marketing

With PricewaterhouseCoopers predicting that Brazil will move up three ranks to become the fourth largest economy by 2050, the country continues to cement itself as a growth engine for international brands. As the country gears up to host the 2014 Fifa World Cup, we look at how non-Latin American brands can use the event to engage consumers. 

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Published:
25 Apr 2014
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