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Consumer Attitudes
Published: 24 Oct 2014

Millennials: Optimistic & Ambitious

Extra
Ambitious millennials

Millennials around the world are optimistic, ambitious tech enthusiasts, according to the results of a global survey released last week from Spanish communications giant Telefonica.

The poll questioned nearly 7,000 18- to 30-year-olds across 18 different countries. Across the US, Western Europe and Latin America, more than 80% of participants described themselves as "somewhat satisfied" or "very satisfied" with life. In particular, Latin American millennials were strikingly positive – 62% felt "very optimistic" about the future.

Careers are very important to this ambitious, nomadic cohort. Worldwide, 43% cited getting a stable, well-paid job as their priority for the next decade – far exceeding the number concerned with owning a home (16%) or getting married (9%).

Millennials are also prepared to go abroad for their dream jobs – 61% of Western Europeans, 66% of Americans and a staggering 81% of Latin Americans said they would travel abroad if opportunities at home were scarce.

Technology is a driving force in the life of all millennials. More than 80% globally claimed they were on the "cutting edge" of technology. Some 78% own a smartphone (in Western Europe this figure is as high as 84%), and more than half (56%) own a tablet computer, up 19% from last year.

The ubiquity of mobile technology is impacting all aspects of their lives – from access to news and current events, to socialising with friends and even finding a job. In Latin America, 70% of those surveyed had accessed a social network from a mobile device that day, while more than a third of US millennials agreed that mobile technology has "significantly transformed" the process of seeking employment.

For a deeper insight into millennial culture, read FOCI 2014: Demystifying Milllennials.

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