We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Published: 7 May 2019

Tech Testing: Vivo Lab Smartphone Demo Store, China

Extra
Vivo Lab

Chinese consumers now constitute 30% of the global smartphone market (IDC, 2019). Hoping to harness their tremendous buying power, Chinese smartphone brand Vivo is deploying demo and test tactics in its playful, experimentation-first flagship the Vivo Lab in Shenzhen.

Aiming to increase its customer base from 200 million+ global users to something rivalling Apple´s iPhone’s 900 million (Engadget 2019) by offering a complete experience, the Vivo Lab is split across two floors. The upper floor is dedicated to exploration, echoing the soft-selling strategies pioneered by concepts such as Google’s Curiosity Rooms (a pop-up space showcasing its Google Pixel 3 phone). A traditional shop sits on the ground floor.

Devised by global experience agency Imagination, the futuristic upper floor resembles a spacecraft and translates the cutting-edge technology used in the camera’s phone into an experimental educational journey. Highlights include:

  • Your Aura: A real-time interactive projection wall. Sensors detect clothing colour, proximity and movement to project a dynamically pulsating light formation that mirrors the visitor’s unique silhouette.
  • Take Me Back: An interactive time-travel experience allows visitors to learn about the evolution of photography via a booth using image processing technology. Visitors pose in front of a blue screen, snap selfies and select a historic backdrop including the visual effects of that era – motion blur for pinhole cameras and smooth filters emulating the high exposure of Polaroid cameras. 
  • Take Me There: Showcasing its light-balancing tech, an inflated dome equipped with LEDs acts as a light simulator, atmospherically transporting visitors to different locations around the world, and emulating their natural lighting conditions. Alternatively, guests can use a digital dashboard to choose studio lighting to take portraits. 
  • Vivo Me: Echoing the rise of the digitised self – see Retail’s Avatar Opportunity – Vivo Me uses AI to transform selfies taken in-situ into customisable cartoon-like characters, ready to download and share on WeChat.

See also Tactics for Retailing Tech.

related reports
More
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS