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Retail

Retail's VR Future: Communal Digital

The future of virtual reality for retail brands is socialised, interactive and media-inflected, with a satisfyingly sensorial edge. Exploding its currently prohibitive reputation as a solo activity, we explore how hangout-shaped e-comm, ‘XR’ and ‘sensitised' digital experiences are set to revive the genre’s relevance.  

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Published:
15 Jun 2017
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