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Published: 20 Dec 2018

We contributed to Facebook's 2019 Topics & Trends Report

2019 Topics & Trends Report from Facebook IQ

The new 2019 Topics & Trends Report from Facebook IQ, featuring insights and commentary from Stylus, covers notable topics of US-based conversation on Facebook this year – signaling the key themes that will matter to consumers in 2019.

Stylus’ chief creative officer Tessa Mansfield outlines the meteoric rise of green beauty as more consumers seek ‘clean’ cosmetics coupled with sustainable packaging; as well as tech-fuelled escapism – the pursuit of thrilling and therapeutic media experiences. See The Great Beauty Green-UpSensory Lifestyle and State of Media: The Fan-First Revolution for more. 

In addition, we comment on the ‘heady’ horror phenomenon – an interest in horror that reflects complex social concerns; the growing influence of K-beauty in the US; the ‘it’ ingredients that Americans are warming to; and consumers embracing accessible adventures. See our 2018 Pop Culture ReviewAsian Beauty Now and Fuelling Fast-Paced Lifestyles for further analysis.

Facebook IQ’s data also reveals a new eco-consciousness across fashion and travel, as well as an increasing proclivity to discuss food in a wellness rather than purely culinary context.  

For Stylus’ take on the cross-category trends to watch in the new year, see our Look Ahead 2019 series of reports.