With the niche fragrance category dominating growth and commanding consumer spend, the luxury and celebrity perfume markets face challenges unless they adapt, keeping niche values at their core. Employing heritage exclusivity and encouraging connoisseurship are key takeaways.
Rewriting the Rules of Luxury Fragrance
Existing user login
Not a member?
Welcome to Stylus – your window to tomorrow’s most exciting opportunities.
By identifying, analysing and decoding the most important trends from 20 industries, we’ll give you the ideas and insights you need to future-proof your business.