Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Media & Marketing

2017: Look Ahead - Media & Marketing

The most significant marketing trend in 2016 was the rise of the chatbot, enabling brands to talk to consumers in personalised ways on messaging platforms where traditional push selling doesn't work. Regardless of whether the chatbot phenomenon ends up being a fad, what it represents is hugely important for brands in 2017.

Consumers expect hyper-personalised and hyper-responsive relationships with brands, seamlessly integrated into their everyday lives. As a result, your engagement with customers has to feel as little like marketing as possible. New tech, new approaches to segmentation, and a new understanding of communication tools and the way consumers use them, will all make that an achievable goal next year.

Existing user log-in
Your details are incorrect or you don't have access.
Please try again or use the links below.
Need help?
Not a member? Welcome to Stylus
Stylus is an innovation research and advisory firm. We help businesses process the world's consumer lifestyle, product and engagement insights, stimulating innovation and growth.
We see innovation as a process.
We research global consumer lifestyles, products and ways of engagement.
We apply our unique process based on nascent and emerging opportunity analysis.
We identify the implications and applications of our research across industries.
Using this proven methodology we help clients make smarter innovation decisions.
Forgotten your login?
If you have forgotten or do not know your login details please contact our client service managers:
e: support@stylus.com
t: +44 (0) 203 837 8300 (UK)
t: +1 (646) 597 6200 (USA)
Frequently Asked Questions
Q: I've lost my login details
A: Please click on the "forgotten login details" link on the left
Q: Can I change my profile details?
A: Yes. Simply click on your name to edit your profile.
Q: How do I become a Stylus member?
A: Please visit www.stylus.com/membership or contact us at innovation@stylus.com.
Q: I would like to test out the site. Could I have trial access?
A: Please contact us at innovation@stylus.com and we'll be happy to arrange this for you.
Q: I would like forge a partnership with Stylus. Who should I contact?
A: Great! Please get in touch via marketing@stylus.com.
Q: I am a member of the press. Who do I contact for PR enquiries?
A: Good to hear. Please email your request to press@stylus.com.
Share:
Published:
21 Dec 2016
DOWNLOAD PDF
RELATED REPORTS
VIEW ALL Reports

Updated
Related
© Copyright 
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS