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Method S/S 2013 Menswear

These consumers are in the prime of their careers, working hard, fully engaged and, above all, responsive to the new science revolution. Governments are investing heavily in science education – and the signs are that a generation is responding with enthusiasm. They are professionals who bring experience to bear. Core to their philosophy is open-source working, partnerships and sharing. Office-based traditional working patterns are rejected in favour of homeworking and communicating on the move. They’re the new networkers – tinkering, experimenting, exploring sustainable solutions and new ways of doing business.