These consumers are in the prime of their careers, working hard, fully engaged and, above all, responsive to the new science revolution. Governments are investing heavily in science education – and the signs are that a generation is responding with enthusiasm. They are professionals who bring experience to bear. Core to their philosophy is open-source working, partnerships and sharing. Office-based traditional working patterns are rejected in favour of homeworking and communicating on the move. They’re the new networkers – tinkering, experimenting, exploring sustainable solutions and new ways of doing business.