At-Desk Dining: Sigg Lunchboxes by Ecal
Swiss manufacturer Sigg approached students at Lausanne-based design school Ecal to develop a range of lunchboxes, food containers and accessories that cater for a wider range of global cuisines and changing eating habits.
Designed in response to Sigg’s findings that more and more people are bringing food to the workplace, the 16 on-the-go concepts elevate the experience of eating at your desk. Products include a leak-proof lunchbox whose shape is inspired by a ceramic bowl, and a container with a built-in cooling compartment to keep salads chilled in stuffy offices.
As more consumers continue to eat and drink away from home, brands can tap into this lifestyle with products that add convenience and enjoyment to the experience. We noted growth in this sector at homeware trade show Ambiente last year – see our Trends report for more examples. Look out for similar products in our forthcoming coverage of Maison & Objet and this year’s Ambiente, coming soon.
For more on a growing consumer market looking for convenience, but not at the expense of quality and luxury, see Fast-Moving Premium Consumption from our Future of Food Industry Trend.