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The Brief
Published: 23 Jun 2014

Toon & Anime Inspirations at LC:M 2014

Extra
Sankuanz SS15 Menswear

References to well-known cartoons, animation and graphic styling were prevalent on the catwalks during London Collections: Men (LC:M), with bold designs and Halloween make-up adding a touch of fun to an otherwise serious and poignant fashion event.

The Chinese edition of men’s fashion and lifestyle magazine GQ presented Sankuanz at LC:M, adding to the growing list of Chinese brands and designers showing outside of the country – a testament to the growing influence of their menswear offerings.

Designed by Shangguan Zhe, the loud and eclectic show saw models carrying oversized skeleton hands and colourful lobster claws, and sporting bugged-out anime make-up. Skeletal motifs and colourful Dalmatian designs on furry shorts and jackets continued his obsession with playful cartoon graphics. 

American designer Jeremy Scott’s collection for Italian label Moschino was equally as playful, with the iconic rave ‘smiley face’ symbol cropping up on men’s and womenswear, swimwear and accessories in bright yellow, gold, and flag designs.

Similarly, young British designer Bobby Abley used his signature teddy bear motif alongside Disney characters from The Little Mermaid on oversized sweatshirts, suggesting a playful lack of concern for copyright infringement.

Keep an eye out for full coverage of the global menswear season this month on Fashion & Beauty. 

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