Aivvy Q: Learning Headphones
Currently seeking funding on Kickstarter, the Aivvy Q headphones offer an intuitive listening experience by learning from a user's listening preferences and choosing music accordingly – negating the hassle for busy consumers to download new music and curate their own playlists.
Rather than connecting via wi-fi or Bluetooth, the wireless headset functions as a standalone device, storing music from the cloud in its 32GB internal storage. The earpieces feature touch controls that allow the wearer to change genres, skip a track or 'like' a track. The device then analyses this data, including where and when a track is played, to provide a customised experience based on the user's preferences. As the headphones learn from habits over time, the more they are used, the more likely they are to accurately predict a user's tastes.
The headphones feature a rechargeable battery that promises up to 40 hours of playback. While charging, it refreshes the stored music according to previous 'likes' and 'dislikes'. Users can more precisely select preferences through an accompanying app that displays the song currently playing and the different playlists. Providing a seamless and natural experience, music automatically starts playing when a user puts the headphones on, and then pauses when they take them off.
As identified in Digital Music in Flux, cloud services are revolutionising the way we listen to music. This shift is seeing brands readdress audio design to create devices that are better suited to these new consumption methods – see Power of Sound: Audio Innovations for further insight.